You have many options to work your Park Lane business. You get to decide which options you’ll love and which to leave.
The most common way to work your Park Lane business is through home parties. This is where you have a host invite friends, family. co-workers, neighbors, etc to their home and you show the jewelry in entertaining and informational way. Guests can shop, sign up to become hosts, and discuss becoming a Park Lane consultant with you. In exchange, you host earns free and discounted jewelry.
The benefit is that customers get to see, touch and try on the jewelry in person. The consultant can start to build a relationship with the customer. In person parties can build up the excitement. Guests encourage their friends to try new looks and assure them that pieces look great! The consultant gets more home parties booked because everyone has fun.
One on One Showings
Another option for growing your Park Lane Business is showing the jewelry one on one to customers. This can be done either in the customer’s home or a public place like a coffee shop or the local park while the children play. This offers customers flexibility and ease of not feeling like they must be a host. The personal shopping experience can be very hands on and fit the style of the customer. Customers may even try on various clothing and outfits to find the perfect jewelry piece to really complete the look. The one on one showing may lead to other events with the customer as it encourages small steps and is a wonderful relationship builder.
Park Lane offers various fundraising opportunities. Anyone can have a fundraiser and receive either cash or free jewelry to use as prizes or to fund various wishes. Schools, clubs, or other not for profits may earn up to 50% cash back by hosting a fundraiser. Park Lane consultants have many options for fundraising and they can be set depending on group or need. Fundraisers can be a very successful income stream for motivated consultants.
With the growth of social media like Pinterest, Instagram, Facebook, etc more and more sales are done online. Customers can shop from home and even watch live demonstrations with consultants. There is no need for childcare or even pants! This option also works wonderfully if the consultant does not have close friends or family and needs to reach people in lots of areas. While this type of selling can be extremely profitable, it does take work to build your social networks and reach people.
You may also choose to work vendor events put on by schools, churches, or other businesses to show your jewelry. Some craft fairs even allow direct sales consulates to set up and show product. These events are a wonderful way to get out an inform people about your product and is a great option when you do not know very many people in your city. You can gain new customers and hosts at events and some even let you sell jewelry directly if you have some small items for immediate sale. By making your display inviting and eye catching, you’ll encourage people to stop. Some Park Lane consultants may even choose to do larger events such as Bridal Shows.
Sometimes customers do not want to have a large home party because they have a small home, may live with others, or feel they can not invite a large group of people to their home. Have a small intimate gathering with a few friends may be the perfect option. These events can be held in restaurants, bars or even the local pool or baseball diamond. Customers get to see the jewelry in person and can try on styles to see what they love best.
Your success will grow faster and bigger by combining many of these options.
Check out 10 Tips for Working your Park Lane Business for help in choosing which ideas may work best for your life.
Ready to sign up as a Park Lane consultant or have questions? Reach out to me!